Privacy Policy

Last updated: 1.2.26

This Privacy Policy explains how Apparel Direct Limited collects, uses, stores, and protects your personal information in accordance with the Privacy Act 2020 (New Zealand).

By using our website, purchasing from us, or contacting us, you agree to the collection and use of information as described in this Privacy Policy.

1. Who We Are

This website is operated by:

Apparel Direct Limited
New Zealand
Email: info@appareldirect.co.nz
Phone: 0275440760

2. What Personal Information We Collect

We may collect the following personal information from you:

Information you provide directly

  • Full name
  • Email address
  • Phone number
  • Billing and delivery address
  • Company name (if applicable)
  • Order details (products, quantities, sizes, colours, printing preferences)
  • Uploaded artwork or design files (logos, graphics, etc.)
  • Messages you send via forms, email, or other contact methods

Payment information

Payments on our website are processed through SureCart and its connected payment providers. We do not store your full credit card or payment details on our website servers.

Automatically collected website data

When you browse our website, we may automatically collect:

  • IP address
  • Browser type and device information
  • Pages visited and time spent on the site
  • Referring website links
  • Cookie data

3. How We Collect Your Information

We collect personal information when you:

  • Place an order through our website checkout (via SureCart)
  • Upload artwork files for custom printing
  • Fill out a contact form on our WordPress website
  • Subscribe to emails or marketing updates (if available)
  • Communicate with us by phone, email, or social media
  • Browse our website (through cookies and analytics tools)

4. Why We Collect Your Information

We collect and use your personal information to:

  • Process, manage, and fulfil your orders
  • Communicate with you about your order, proof approvals, or production updates
  • Deliver your goods to your chosen address
  • Provide customer service and respond to enquiries
  • Manage invoices, receipts, and accounting records
  • Improve our website, products, and services
  • Prevent fraud and maintain website security
  • Meet legal and regulatory obligations in New Zealand

5. Artwork and File Uploads

If you upload artwork, logos, or other files for printing, you confirm that you have the legal right to use and reproduce those designs.

We may store uploaded artwork files for order fulfilment and re-order purposes unless you request removal.

6. How We Store and Protect Your Information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, or alteration.

Personal information may be stored securely through:

  • Our WordPress website systems
  • SureCart order and customer management systems
  • Secure cloud storage used for order fulfilment and artwork files
  • Email systems used for communication

Access is restricted to authorised staff only.

7. Sharing Your Information

We may share your personal information only when necessary to operate our business, including with:

  • SureCart (our ecommerce and checkout provider)
  • Payment processors connected to SureCart (such as Stripe or PayPal, depending on setup)
  • Courier and shipping providers
  • Website hosting providers and IT support services
  • Accounting and invoicing software providers (if applicable)

We do not sell, rent, or trade your personal information to third parties.

8. Overseas Storage of Information

Some third-party service providers we use (including SureCart and payment processors) may store data on servers located outside New Zealand.

Where personal information is stored overseas, we take reasonable steps to ensure it is handled in a way that is consistent with the Privacy Act 2020.

9. Cookies and Tracking Technologies

Our WordPress website may use cookies and similar tracking technologies to improve functionality and user experience.

Cookies may be used to:

  • Remember your preferences
  • Support shopping cart and checkout functions
  • Analyse website traffic and performance
  • Improve site security

You can disable cookies in your browser settings, but doing so may affect how the website functions.

10. Email Marketing

If you subscribe to receive emails from Apparel Direct Limited, we may send you updates such as promotions, product announcements, or business information.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We do not send marketing emails without consent.

11. Accessing or Correcting Your Information

Under the Privacy Act 2020, you have the right to:

  • Request access to personal information we hold about you
  • Request correction of any inaccurate or outdated information

To request access or corrections, contact us using the details in Section 13.

We may require proof of identity before releasing or changing personal information.

12. How Long We Keep Your Information

We keep personal information only as long as necessary to:

  • fulfil orders and provide support
  • comply with legal and accounting obligations
  • manage disputes, warranties, or re-orders

When information is no longer required, we take reasonable steps to securely delete or anonymise it.

13. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Apparel Direct Limited
Email: info@appareldirect.co.nz
Phone: 0275440760
Location: New Zealand

14. Complaints

If you believe your privacy has been breached, please contact us first so we can attempt to resolve the issue.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner (New Zealand):

Office of the Privacy Commissioner
Website: https://www.privacy.org.nz/

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately once published.